Founded January, 2005 in suburban Dallas, Texas,
RadioTraffic is a computer software company that provides Windows-based
SaaS (Software as a Service) for commercial order entry,
scheduling, invoicing and reporting to radio stations and small TV stations.
Our sales staff, in-house support technicians and innovative software developers
have thousands of long-term business relationships and
considerable credibility as an innovator and trustworthy vendor to the radio industry.
Our owner and CEO, Dave Scott, formerly owned and managed Scott Studios, which sold studio
automation equipment to 4,600 radio stations. Our market share was larger
than the #2, #3 and #4 competitors combined. That operation was purchased
by Google in 2006, partly for the ongoing relationship in the heart of the
on-air studio equipment that airs all commercials and most music in radio stations,
but also for the intellectual property value of 39 patents issued for
Scott's radio inventions.
Dave Scott formerly owned radio stations and also was CEO of publicly traded
TM Century, Inc., which sold radio programming
products ranging from jingles, music libraries on CD, software, comedy services and
commercial sales training to over 11,000 radio
stations during his tenure. When our owner joined TM Century, its
NASDAQ stock was 18 cents. By the time he left, the stock was $4.50
per share. TM later became part of Jones Radio Networks
and TM Studios remains vibrant as a division of Cumulus' WestwoodOne.